Why 6 Weeks?
When I started building products for founders, I noticed a pattern. Most startups didn't fail because their product was bad—they failed because they ran out of time and money before finding what actually worked.
The 6-week MVP approach isn't about cutting corners. It's about getting real-world feedback as quickly as possible so you can iterate based on what users actually want, not what you assume they want.
Week 1: Understanding the Problem
The first week is entirely about clarity. We're not writing code yet—we're making sure we understand:
- Who exactly are you building this for?
- What specific problem are they facing?
- How are they solving it today?
- What would make them switch to your solution?
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What this looks like in practice:
Week 2: Design and Wireframes
With the problem defined, we move into design. But here's the thing—we're not creating pixel-perfect mockups. We're creating wireframes that are good enough to validate the user flow.
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Our approach:
- Simple wireframes using Figma
- Focus on the core user journey
- Get your feedback quickly
- Make changes same day
The goal is to have something you can show to potential users and ask: "Does this make sense?"
Week 3-4: Building the Core
This is where the actual development happens. We focus on:
- The one thing users must be able to do
- Authentication (if needed)
- A clean, simple interface
- Mobile responsiveness
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Tech we use:
We're not going to dive deep into tech details here (that's another post), but we typically use Next.js, PostgreSQL, and deploy on Vercel or AWS. These tools let us move fast without creating problems for later.
The goal is to have something you can show to potential users and ask: "Does this make sense?"
Week 3-4: Building the Core
This is where the actual development happens. We focus on:
- The one thing users must be able to do
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Tech we use:
Week 5: Integration and Testing
Everything starts coming together. We:
- Connect all the pieces
- Test on different devices
- Fix bugs as they come up
- Add basic analytics
You'll have access to a staging environment where you can play with the product and give feedback.
Week 6: Launch Prep
The final push. We:
- Set up production environment
- Configure domain and SSL
- Set up error monitoring
- Create basic documentation
- Deploy and go live
What Makes This Work
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1. Clear scope from day one
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2. Regular communication You won't be wondering what's happening. We share progress daily on WhatsApp/Slack and have video calls twice a week.
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3. Focus on one thing Every successful MVP does one thing well. We identify that one thing and make sure it works great.
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4. No perfectionism Shipped is better than perfect. We can always improve in the next iteration.
Common Questions
"What if I need more features?" We note them down. Once the MVP is live and you have user feedback, we prioritize what to build next.
"What if something breaks after launch?" We provide 30 days of support after launch. Beyond that, we can discuss ongoing maintenance.
"Can I see examples of what you've built?" Yes—let's jump on a call and I'll walk you through some recent projects.
Ready to Start?
If you have an idea and want to move fast, book a call with me. No sales pitch—just a conversation about your idea and whether we're a good fit to work together.